“Why Care About Combination Clickers”
“Why Care About Combination Clickers”Search marketers often try to profile consumers who click on paid ads against those who prefer natural search results. But the reality is there is little...
View ArticleSEO vs. Social Media: Which Is Best for Your Marketing?
SEO vs. Social Media: Which Is Best for Your Marketing?Both SEO and social media are powerful marketing tools, but prioritizing marketing time on one or the other can be a challenge — especially in a...
View ArticlePPC Bidding Basics: What you don’t know is probably hurting you
PPC Bidding Basics: What you don’t know is probably hurting youThe Subtle Science of Bidding Bid management for brand keywords is a complicated beast. If you’re perplexed by campaign results, it’s...
View ArticleThe Search Marketer’s Guide to Creative Testing and Optimization
The Search Marketer’s Guide to Creative Testing and OptimizationTurn Impressions Into Clicks, and Clicks Into Conversions In a search landscape where millions of keywords define intent, generating the...
View ArticleAlgorithms and Optimization for SEM
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View ArticleOpen the Black Box: Maximizing Success in Bid Automation
Open the Black Box: Maximizing Success in Bid AutomationTransparency and control are the keys to maximizing success in bid automation. Bid automation software is essential for companies with complex...
View ArticleSearch Guide for the Holidays
Search Guide for the HolidaysOnline holiday shopping is turning into a yearly endeavor for consumers—and a yearly challenge for marketers. We already know search can be complex. But it becomes even...
View Article7 Factors to Consider When Choosing a Search Bid Optimization Platform
7 Factors to Consider When Choosing a Search Bid Optimization PlatformIn its early days, search marketing was relatively simple: all campaigns were aimed at the desktop. As technology evolved, new...
View ArticleOptimized Content Marketing Strategy How-to Guide
Optimized Content Marketing Strategy How-to GuideIn this white paper, you will discover a new method to outrank your competitors in Google and get found for the keywords your prospects are using to...
View Article2012 B2B Marketing Benchmark Report
2012 B2B Marketing Benchmark ReportExperienced marketers know the importance of measuring marketing activities for planning future campaigns. Comparing results against industry benchmarks further...
View ArticleMobile Search Advertising Around the Globe: 2013 Annual Report
Mobile Search Advertising Around the Globe: 2013 Annual ReportWith smart mobile devices becoming ubiquitous, advertisers need to adapt their online marketing strategies to more closely reflect how...
View Article8 Tips for Successful PLA Management
8 Tips for Successful PLA ManagementDuring 2012, Google launched Google Shopping, a paid-only service powered by product listing advertising (PLA). A hybrid of Google’s PPC and Product Search feed...
View ArticleUncovering Cross-Channel Value: Striking digital advertising gold
Uncovering Cross-Channel Value: Striking digital advertising goldJoin OptiMine Software and guest speaker, Forrester Research, Inc., analyst Tina Moffett and discover how cross-channel attribution and...
View Article5 Challenges Agency Owners & SEO Managers Face Now
5 Challenges Agency Owners & SEO Managers Face NowIf you work in an agency or manage an SEO department, regular and ongoing changes to search engine algorithms pose logistical issues, not to...
View Article8 Simple Things You Might Be Overlooking In Your AdWords Account
8 Simple Things You Might Be Overlooking In Your AdWords AccountGoogle makes it easy to set up a PPC campaign, but some advertisers assume that after they’ve typed in some keywords, set the budget, and...
View ArticlePPC Reporting, Simplified
PPC Reporting, SimplifiedMost pay-per-click marketers say that PPC reporting and analysis is their #1 or #2 biggest time sink. Yet reporting is crucial in order to can evaluate progress, communicate...
View ArticleSeven Questions Every Advertiser Should Ask About Ad Performance
Seven Questions Every Advertiser Should Ask About Ad PerformanceWith tons of data available throughout the customer journey, it’s important for advertisers to know which metrics will help them...
View ArticleFrom Search to Discovery Marketing
From Search to Discovery MarketingSearch marketing is morphing into discovery marketing and providing marketers the opportunity to leverage new channels, improve lead generation, boost conversions and...
View ArticleThe New SEO Imperative: A Guide to Your SEO with Google’s Secure Search
The New SEO Imperative: A Guide to Your SEO with Google’s Secure SearchGoogle’s shift towards 100% secure search has dramatically altered the metrics and methodology SEO marketers have been using for...
View ArticleMobile Search Advertising Around The Globe: 2014 Annual Report
Mobile Search Advertising Around The Globe: 2014 Annual ReportSampling the Marin Global Online Advertising Index, composed of advertisers who invest more than $6 billion in annualized ad spend on the...
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